White Papers

Recognition Can Take You to the Moon

In 1962 John F. Kennedy was touring NASA headquarters. During his tour, he encountered a janitor with a broom, approached him and asked him what he was doing. “Well, Mr. President,” the janitor responded, “I’m helping put a man on the moon.” It’s a small story that paints a big picture.

That kind of connection to a larger purpose is something we all want for ourselves, and that all employers should want for their employees. Unfortunately, the anecdote of the janitor is so remarkable because it’s the exception, not the norm for many employees.

In this white paper, we explore some of the things employers do that unwittingly undermine their employees’ connection to a larger purpose and some of the actions that can be undertaken to foster a deeper connection to the company and their peers.

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